Rivera Business Review: April 2017

Friday, April 28, 2017

The Mighty Mule FM500 – Review

Did you ever enjoyed to accomplish the things you like to at just the simple touch of a button? Here is an excellent product, the Mighty Mule FM200 gate opener, which will help the user to open the gate in simple touch of a button. This automatic gate opener is specifically well engineered to ensure an easy installation as well as easy operation. The FM500 gate opener products are designed for a variety of single swing gate applications and can be easily installed for gates up to a maximum gate length of 18ft. and up to 850lbs of gate weight.

About the company

Regarded as America’s most reliable DIY Gate Opener brand, Might Mule provides a variety of gate applications for residential driveway gates, agricultural gates, farm gates and other property needs. With many years of experience in this industry, the company has introduced many types of gate opener products and access controls including GTO/ACCESS systems and GTO/PRO branded products.

A powerful DIY gate opener with standard features

The Mighty Mule FM500 automatic gate opener is a remote-controlled gate opener system which comes with all standard installation hardware. It enables the user to conveniently open and close the gate using a transmitter or access control. These gate openers can be easily installed to a variety of existing or new driveway gate applications and works well with any kind of swing gates including chain link, tube, aluminum, panel, ornamental, vinyl and wood gates.

FM500 is designed with specialized soft start/soft stop technology which is found in top quality professional grade systems. This technology helps to control the speed of the gate while opening or closing and reduce the stress of mechanism, and so improves the life of opener and hardware. Another highlight of this product is that it has an efficient battery backup system, which will help the user to operate the gate even during a power failure. The enhanced feature of Mighty Mule FM500 includes a maximum of 225 cycles per day using an AC transformer.

Easy-to-install

Mighty Mule FM500 gate opener is a low voltage, battery operated system which can be installed easily within 2-3 hours. Each gate opener kit comes with an installation DVD along with easy to read instructions. The product kit includes gate opener, transmitter, control box, battery, hardware, receiver, transformer and signs. The large control box provides space for an additional battery and accessories. Mighty Mule offers a wide range of optional accessories including gate opening sensors, digital keypads, pin locks, automatic gate locks, solar panel and more to enhance the usability of the product.

Safety features and Warranty

Mighty Mule automatic gate openers strictly meet the UL325 safety standards. If the gate comes in contact with any kind of object, the built in obstruction sensing system efficiently stops and reverse the direction of the gate. In a situation where the gate obstructs with any object two times, an alarm sound will be played for five minutes.

Mighty Mule FM500 automatic gate opener comes with standard warranty against defects in materials and manufacturer workmanship for a period of 18 months. In case there is any product damage, due to defective material or workmanships within this warranty period, the company will repair or replace the product at no cost to the user.

8 easy ways to improve your business writing skills

Before you write a word of copy, make sure you know who your target audience is and what specific result you want to achieve. Take a few minutes to visualize yourself in the shoes of the recipient and to imagine what this person’s world is like.What does his typical day look like? What are his unique needs, goals, and challenges? What problem is keeping him up at night? The more thought and research you invest in defining your target audience and how you can help them, the more powerful your written communications will become.
Avoid using your company acronyms and buzzwords. While these words might seem clever to you, a busy executive may find them annoying. Also avoid academic language like “ergo” or “henceforth” and technical jargon. Keep it simple. For example, choose “use” instead of “utilize,” “send out” instead of “disseminate,” “fair” instead of “equitable.”
Use a strong, active voice instead of the impersonal, passive voice. “The meeting agenda could be discussed further” is passive. “Let’s discuss the meeting agenda” is active. Express confidence and decisiveness in your business communications. Instead of writing, “I intend to write a report on sales performance measures,” which comes across as weak and indecisive, write: “I’m currently writing a report on sales performance measures for completion before the end of the second quarter.”
Write in a conversational tone. Don’t alienate your readers by being too formal and bureaucratic—unless you’re writing to a bureaucrat or someone who prefers formality. Know your audience! Even if you are writing a marketing communications piece that will be read by several thousand potential readers, make your writing as inviting and personal as possible. Write as though you are having a conversation with one specific person—your ideal customer. Keep this one person in mind and you will positively engage thousands of readers who will feel that you are writing directly to them!
Replace hyperbole with solid facts and reputable testimonials. Phrases like, “We’re #1,” “We’re the leader in our field,” or “We provide the best service,” aren’t going to get you anywhere. Instead, use glowing testimonial, for example: John Jones, president of Acme Inc., ranks our company #1 for quality out of 500 certified companies.
Convert product features into benefits to engage your customer emotionally. Here’s an example of benefit-oriented copy: “Our automatic domain name renewal service will provide you with the added security and comfort, knowing that your domain names will never be hijacked by your competitors while freeing up your administrative time to focus on growing your business.”
Don’t rely on on-screen editing. Print out your document and read it aloud. If you encounter any awkwardness in speech you need to rewrite your piece to make it more conversational and to flow better.By reading your document aloud, you will also be able to spot typos and errors that your computer spelling and grammar check program might not have detected, for example, “echo friendly” when you really meant “eco friendly.
Always write from your customer’s perspective. Start off praising your customer’s company. Describe the specific attributes you like about the company instead of bragging about how wonderful your company is. Overuse of “I,” “me,” or “our company” is a sure sign of ego getting in the way of business. Make sure to generously use “you” and “your” in your business copy if you want to make more sales.